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Case Study

Repo Trans β€” new website, SEO and Google Ads for a moving company.

Complete website rebuild, 18 dedicated local landing pages, UX and SEO optimization, then Google Ads campaigns. The client started with a website β€” and stayed for good.

+600%
Organic traffic growth
7Γ—
More inquiries
18
Local landing pages
120+
Keywords in top 10
7.2Γ—
Google Ads ROAS
Client
Repo Trans
Industry
Transport / Moving
Scope
Website + SEO + Google Ads
Location
Katowice and Silesia region

A company with 15 years of experience, but a website from another era.

Repo Trans has been operating in Silesia since 2008 β€” moving, HDS transport, disposal. They had a reputation among regular customers, but were virtually invisible online. The old site generated no inquiries.

Challenge

Outdated non-responsive website β€” 65% mobile traffic but near-zero mobile conversions
No local pages β€” one page for all cities, zero visibility in local results
No SEO optimization β€” missing meta tags, duplicate content, slow loading (5.1s)
No service structure β€” visitors couldn't immediately see what the company offers and where
No Google Ads activity β€” all traffic from referrals and Google Business Profile

Solution

New mobile-first website with modern UX β€” 1.2s load time, clear navigation
18 dedicated local pages β€” separate page for each city with unique content
Full on-page optimization β€” unique meta, LocalBusiness schema, internal linking
Clear service structure β€” moving, HDS, disposal β€” with pricing and CTA on every page
Google Ads Search campaigns on local keywords β€” "moving Katowice", "moving company Gliwice"

Two different websites. Two different eras.

The old site looked like it was from 2010. The new one is fast, responsive and built to generate inquiries.

BEFORE
Old repotrans.pl website β€” non-responsive, outdated design
Old website
Non-responsive, slow (5.1s LCP), no local pages, outdated design. Generated no inquiries from Google.
AFTER
New repotrans.pl website β€” responsive, modern design, 18 local pages
New website
Responsive, fast (1.2s LCP), 18 local pages, modern UX. Generates inquiries from Google and Ads.

From website to full marketing. Step by step.

We started with a new website. The client saw results and entrusted us with SEO, then Google Ads. That's how we build trust β€” with results, not promises.

PHASE 01

New website

UX design, mobile-first approach, building 18 local pages with unique content per city. Clear service structure with pricing.

UX Design Mobile-first 18 pages Copywriting
⏲ 4 weeks
PHASE 02

SEO optimization

Technical audit, on-page optimization, LocalBusiness schema markup, link profile building, Google Business Profile optimization.

Technical SEO On-page Schema.org Link building
⏲ Ongoing
PHASE 03

Google Ads

Search campaigns on local keywords across 15+ cities. Separate ad groups per city, dedicated landing pages, call tracking.

Search Ads Local campaigns Call tracking Conversions
⏲ Ongoing
PHASE 04

Optimization and scaling

A/B testing landing pages, keyword expansion, bid optimization, results reporting. Adding new cities to campaigns.

A/B tests CPC optimization Reporting
⏲ Ongoing

Before and after in numbers. No embellishment.

Comparison of key metrics from before the project and 6 months after deploying the website, SEO and Google Ads.

Organic traffic / month
320 2,240
+600%
Quote requests / month
12 85
+608%
Keywords in top 10 Google
8 124
+1450%
Pages on the website
4 24
6Γ—
LCP (loading time)
5.1s 1.2s
-76%
Google Ads ROAS
β€” 7.2Γ—
New channel

It started with a new website. We noticed the phone started ringing more often. Then came SEO, then Google Ads. Now we have so many orders we need to plan ahead. This is the first contractor I don't have to explain what I need.

Owner of Repo Trans
Client since 2024

Running a service business? Let's do the same for you.

Free consultation, website analysis and strategy proposal. Show us your situation β€” we'll tell you how many inquiries you can generate.

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20+ years of experience 500+ completed projects 94% client retention