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Case Study

Slaw-Trans β€” hacked website, new site, SEO and Google Ads for a moving company.

Old website infected with malware β€” links to casinos and pharmaceuticals. New site from scratch, security hardening, SEO expansion, Google Ads, Google Business Profile and marketing consulting. The client stayed for good.

+650%
Organic traffic growth
8Γ—
More inquiries
85+
Keywords in top 10
6.8Γ—
Google Ads ROAS
100%
Malware removed
Client
Slaw-Trans
Industry
Transport / Moving
Scope
Website + SEO + Ads + GBP + Consulting
Location
Sosnowiec and Silesia region

Hacked website, destroyed Google reputation. Had to start from scratch.

Slaw-Trans from Sosnowiec β€” domestic and international moving, furniture transport, disposal. The company had been operating for years, but their site fell victim to an attack. Google indexed hundreds of pages with links to casinos and online pharmacies. Domain trust β€” zero.

Challenge

Website infected with malware β€” hundreds of hidden pages with links to casinos and pharmaceuticals
Google partially de-indexed the domain β€” visibility drop and Search Console warnings
Old, non-responsive design β€” 70% mobile traffic but site unreadable on phones
No SEO optimization β€” no meta tags, no heading structure, slow loading (6.2s)
No service or local pages β€” one page for everything, zero search conversions

Solution

Full malware analysis and removal β€” code cleanup, backdoor removal, permissions reset
New website from scratch on clean infrastructure β€” SSL, firewall, regular backups, monitoring
Mobile-first responsive design with fast loading (1.4s LCP)
Expansion with service and local pages β€” moving per city, furniture transport, international
Google Ads, on-page SEO, Google Business Profile management, marketing consulting

Infected website. Casino links in Google's index.

The client didn't know their site was serving hundreds of hidden pages with links to online casinos and pharmaceuticals. Google could see it β€” and penalized it.

⚠ PROBLEM
Hidden pages
Attackers injected hundreds of hidden pages with links to online casinos and pharmaceuticals. Visible only to Googlebot.
⚠ IMPACT
Google penalty
Domain partially de-indexed. Search Console warnings. Organic traffic dropped 80%.
⚠ RISK
Code backdoors
Cleaning the content alone wasn't enough β€” attackers left hidden backdoors for re-infection.
01
Analysis
Code scan, backdoor identification and infected file detection
02
Cleanup
Malware removal, hidden pages and malicious code eliminated
03
Hardening
SSL, firewall, new passwords, restricted permissions, monitoring
04
Re-indexing
Search Console request, new sitemap, visibility recovery

From an infected site to a professional platform.

The old website didn't just look bad β€” it was actively harmful. The new one is fast, secure and generates inquiries.

BEFORE
Old slawtrans.pl website β€” malware infected, outdated design
Old website (infected)
Hacked, with hidden casino links. Non-responsive, slow (6.2s LCP), no subpages. Partially de-indexed by Google.
AFTER
New slawtrans.pl website β€” secure, modern, optimized
New website
Secure, responsive, fast (1.4s LCP). Service and local pages, modern UX. Generates inquiries from SEO and Ads.

From malware removal to full marketing. All under one roof.

We started by putting out the fire β€” an infected website. We ended up in a long-term partnership covering SEO, Ads, Google Business Profile and marketing consulting. The client has one partner instead of five.

PHASE 01

Malware removal and security hardening

Infection analysis, backdoor removal, code cleanup, permissions reset, SSL deployment, firewall and monitoring implementation. Re-indexing request in Google Search Console.

Malware removal SSL Firewall Search Console
⏲ 1 week
PHASE 02

New website

Mobile-first UX design from scratch. Service pages (moving, transport, disposal, international), local pages per city, quote form, clickable phone numbers.

UX Design Mobile-first Local pages Copywriting
⏲ 3 weeks
PHASE 03

SEO and Google Business Profile

On-page optimization, LocalBusiness schema, link profile building, Google Business Profile management and optimization β€” photos, posts, review responses.

On-page SEO Schema.org Link building Google Business Profile
⏲ Ongoing
PHASE 04

Google Ads and marketing consulting

Search campaigns on local and service keywords. Marketing consulting β€” communication strategy, advertising materials, budget planning. Continuous website expansion with new pages.

Google Ads Consulting Website expansion Reporting
⏲ Ongoing

From a hacked site to an inquiry-generating machine.

Comparison of key metrics from before the project and 8 months after deploying the new website, SEO and Google Ads.

Organic traffic / month
180 1,350
+650%
Quote requests / month
8 65
8Γ—
Keywords in top 10 Google
5 87
+1640%
Pages on the website
3 16
5Γ—
LCP (loading time)
6.2s 1.4s
-77%
Google Ads ROAS
β€” 6.8Γ—
New channel

When we found out our website was distributing casino links, we didn't know what to do. Top.position not only cleaned up the problem but built us a new site that actually brings in customers. Now they manage everything β€” the site, SEO, ads, business profile. I don't have to worry about anything.

Owner of Slaw-Trans
Client since 2024

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